![]() Four times a year, we send out an email that addresses specific products that we have excess stock of in the warehouse. PeC: How often do you send out an email, and what sort of emails do you send?įox: “We use MailChimp. We use email marketing pretty extensively we do web-based promotions we have relationships with affiliate programs we do paid search and we focus on doing SEO activities, all of which drive business to the website.” We market using our physical catalog, which we also send to people online and refer to products that are only available digitally. PeC: How do you market your ecommerce products on the web?įox: “We use a multi-channel approach. Originally, we had a Yahoo! store for several years, and then a little over a year-and-a-half ago, we brought that functionality in-house and built our own custom platform for ecommerce.” We’ve been in business for 25 years and the catalog has been around for most of that time. PeC: Did the catalog sales came first and then the website?įox: “That’s right. Of the direct business, 50 percent is through the website and 50 percent is through our catalog sales operation.” PeC: What percentage of Sounds True revenue comes from ecommerce activities?įox: “Our company is about 60 percent trade business (meaning that our products are sold at stores like Barnes & Noble and Borders), and about 40 percent is direct. PeC: Roughly how many products are on the site?įox: “We have several hundred different titles and they are available in multiple formats so, it may be available as a CD and also as a digital download.” We also have DVDs, we have physical books and we do online courses and live events.” ![]() Theresa Fox: “Sounds True is a spiritual book publishing company and we primarily emphasize audio books, which is a bit different than books on tape.
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